Visual Identity Duda Roxo

The Duda Roxo logo is a unique visual expression that blends the designer’s personal universe with her creative identity. The central icon represents a rabbit — an animal she loves — stylized in the shape of a skull, combined with a fountain pen through minimalist and gothic-inspired lines. This creates a subtle reference to the brand’s personality: delicate yet bold, playful yet full of attitude.
The fountain pen nib at the top of the symbol reinforces her work in graphic design, combining technique and originality. The custom typography complements the composition with modern, well-defined curves, reflecting sophistication and fluidity.

The purple color is not only a direct reference to the brand’s name and one of the designer’s favorite colors, but also symbolizes creativity and individuality. In addition, the visual identity needed to convey a gothic, clean, and versatile aesthetic with easy application across different media.